The binary number system (aka base 2) represents values using two symbols, typically 0 and 1.
Computers call these bits. A bit is either off (0) or on (1). When arranged in sets of 8 bits (1 byte) 256 values can be represented (0-255).
Using an ASCII chart, these values can be mapped to characters and text can be stored.
It’s not magic, it’s just math!
Convert any “text” to its corresponding “binary” value. Visit this link -> TextToBinary